Think berry this fall!
I had so much fun creating this collection…it was such a challenge for me to use a hue (other than black lol).
I was able to challenge myself and stay, super focused on producing complete monochromatic, tone on tone looks from head to toe. And we did just that. My team worked so effortlessly throughout our winter break and took each of my illustrations, drapings, sketches, to fabric ideas and made them into such a pretty collection.
From bags, shoes, to clothing, everything was performed meticulously by the team in order to bring the vision to life. As this season marked our seventh year anniversary, we stayed in-step with our original silhouettes from the beginning.
I think, I’m also making it very clear – that we not only presented a new collection during the February, Fall’22 NYFW shows but we also opened a Concept Store during that season!
I’m not all, talk about it. I’m making the investment! It’s always very important for both founders and clients to meet (at some point) on the world stage.
We were at our pop-up boutique which was located in New York City’s Meatpacking District neighborhood for about 30 days and it was freezing cold the whole time (the heart of winter); yet it was so much fun to see our collection evolve into a real product. This was a combination of discipline and development on my part in order to pull this production off independently (out of pocket).
Believe it or not, the models all saw the collection for the first time, the day of the presentation yet they just dropped right into the looks so so so beautifully! In addition, my team was terrific! They were very supportive and they were very effective in pulling off this super exciting production.
These colors may not be what you would normally see in the fall but we’re taking them forward this season.
I do encourage you to try something from the collection especially if it’s not your normal fall color palette….you’re going to love the juxtaposition it offers!
– Complete credits pending